Instead, it's an understanding of what makes you distinct, then learning how to turn that into something singular. Your uncommon brand.

 

Together, in five proprietary and focused Modules:

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Module 1 - We all start out green

Module 2 - Getting to yellow

Module 3 - Nearly ripe

Module 4 - Every banana has its day

Module 5 - Go, and be picked

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we will explore what's really beneath your peel and discover your unique brand -- that uncommon thing which defines you, expresses you, and drives your communication -- from your website copy to your Instagram bio, to all your social communication. 

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This is the Humdrum Way to get you from the shelf to the cart.